Digital Signage Connection

Limited Space has just rolled out its new digital screen network, Digital Showcase Media (DSM), across the U.K.

DSM, a new form of DOOH technology, offers brands a multi-sensory advertising platform in shopping malls around the U.K. Following a successful trial at Bluewater, Limited Space has invested in additional placements around the country.

According to the company, DSM features the latest in digital screen technology and multi-zonal sound. The screens measure 165 inches and utilize NEC’s ultra HD cinema-screen quality images as part of a fully rounded, interactive brand platform. It will deliver to an audience of over 10 million shoppers per month.

The DSM format provides a full-screen surround wrap and a state-of-the-art interactive ‘smart window’. The transparent multi-touch display and back-lit box allows advertisers to showcase the physical retail product alongside their digital advertising content. This combines with fully-interactive capabilities that range from touch or gesture-based technology to mobile phone engagement, the company said.

The first brand to take advantage of the new multi-sensory screen offering is retailer Cotton Jelly. At its launch on April 14, the store was featured across the entire screen network, targeting youth audiences with its limited-edition clothing lines designed to respond to social media trends and real-time news.

Romain Greze, managing director for Limited Space, said, “Our DSM technology is utterly unique in this sector and represents the pinnacle in digital out-of-home technology for brands to engage with customers.

“Partnering with a vibrant, new brand like Cotton Jelly offers the perfect opportunity for us to both launch our product and the eye-catching content which shoppers engage with as they browse.”

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