Reader boards or electronic message signs are illuminated, electronic advertising media tools that allow you to display messages in real time. Reader boards are used both indoors and outdoors with many purposes within different kinds of businesses.
Reader boards, which are LED based, are the most efficient and cost effective way to spread your message to thousands of people without any personal interaction on your part. The sign is your “voice on the street”. You just have to program the message on the sign and your ideas, promotions, or any other type of messages will be displayed to everyone that passes by. Reader boards are extremely eye catching which means your message will definitely be viewed by many potential customers.
Reader board signs are a great way to show messages and ideas that range from community information to business promotions and sales. The messages are usually shown in large fonts and with a variety of animations and colors so that it’s almost impossible not to notice when walking by the reader board sign.
The history of the reader board dates back to the late 1920’s when they were officially known as motographs, a news bulletin service. It was also called a zipper but no one really knows why. Reader boards were first used in the New York Times building and the first message announced results of the Hoover vs. Smith presidential election.
Reader boards became popular very quickly and people would go to the New York Times building just to see the messages displayed on the reader boards. After a while many other businesses started using reader boards: gas stations used them to show the time or temperature; retail stores promoted products, etc.
Nowadays, reader boards are used in just about every city in the USA. In indoors environments, reader boards are used in schools, churches, hospitals, office directories, markets, arenas, and movie theaters.
The first reader boards allowed only small messages to be displayed. Nowadays, it is possible to write messages on many lines and on varying sizes of electronic sign. You can also change the real time message any time you want. New technologies also allow it to display graphics and videos.
But it’s important to keep in mind some simple tips to best use a reader board:
– Keep it easy to read
– Use punctuation
– Avoid abbreviations
– Avoid long sentences