BroadSign inks digital signage content deal with France's BlueFox SA

June 3, 2014

Cloud-based digital signage software provider BroadSign International LLC today announced a content partnership with BlueFox SA. Headquartered in France, BlueFox provides rights-cleared premium content for digital out-of-home and digital place-based media globally, according to the announcement.

“As BroadSign’s digital signage platform continues to mature and serve a growing number of networks, we have an increased responsibility to provide our customers with access to content that is timely, captivating and relevant to spectators’ environments,” BroadSign Vice President of Marketing and Strategy Daniel Parisien said in the announcement. “It was a natural fit to add BlueFox, a company that supplies high quality content worldwide, to the BroadSign ecosystem.”

BlueFox’s international presence is bolstered by content offerings in 17 languages and high-profile clients such as JCDecaux, Clear Channel, Citibank, Carrefour, Intermarché, Areva and Orange, BroadSign said.

“BlueFox is proud to provide professional digital signage content to the [increasing] number of networks standardizing on BroadSign’s platform,” said Andrea Le Vot, CEO, EMEA, at BlueFox, in the announcement. “Our premium content feeds and technology are at the forefront of industry standards thanks to heavy investment in research and development. Like BroadSign, BlueFox raises the bar in terms of innovation that moves our industry forward.”

The Web-based BroadSign Creator allows BroadSign customers to build content from ready-made templates, enabling small networks or local operators within large networks to create and play back customized digital signage content, the company said. As a complement to BroadSign Creator’s feature set, the addition of BlueFox will now provide customers with the ability to add automated real-time content feeds, such as news, weather, sports data and traffic.

In line with BroadSign features that encourage advertisers to make use of smart content in digital signage campaigns, BlueFox services can work with those of other specialized platforms for custom and dynamic deliveries. For example, when combined with the automated audience measurement capabilities of fellow BroadSign partner, Quividi, content can be adapted in real-time depending on the audience viewing a screen, according to the announcement.

A kiosk featuring BroadSign digital signage software, as well as BlueFox’s smart content and technology, will be on display in BroadSign’s booth at the upcoming FEPE Congress in Vienna, the company said.

Topics: Cloud-Based Digital Signage , Content , Content Management , Software

Companies: BroadSign

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