Turning Threat into Opportunity

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DigitalMR has been shortlisted for an MRS Financial Services Research Award for it's innovative approach to customer research with Saxo Bank. 

Purchase the 2012 US Banking report to gain valuable insights into how social media will help your customer strategy and online reputation

DigitalMR and Cicero are delighted to announce the release of "Turning Threat into Opportunity - Social Media Insights into the US banking sector"

The comprehensive 215 page report (full table of contents below) provides detailed analysis and insights into the following areas:

  • How social media is currently being used by financial organisations in the US
  • The financial institutions and topics that attract the most consumer comments
  • How the most mentioned banks compare in terms of online reputation at a service feature level (e.g. employees, loans, credit cards)
  • The priority topics for banks to engage consumers with more effectively
  • Individual analysis of the Top 20 banks including a sentiment-based feature level online reputation priority matrix with competitor benchmarking
  • Online reputation management

If you would like further information on the report, please send your details using the form on the right of the screen. Alternatively, to purchase the report, please scroll down and provide your details below.

Contact: Michalis Michael mmichael@digital-mr.com

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Table of Contents

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