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Press Releases

Digitaria Minneapolis Welcomes Maggie McQuillan, Associate Director of Brand Planning

Will assist on American Medical Systems and American Family Insurance accounts.
Jun 25, 2014

Flora Skivington Joins Digitaria San Diego

Will focus on Del Monte and new business opportunities
Jan 17, 2014

SAN DIEGO (January 17, 2014) – As the strategy department at Digitaria continues to flourish, the San Diego office welcomes the talents of Flora Skivington to their team. 

Based in San Francisco, Skivington will take on the role of Director of Brand Planning, focusing on Del Monte’s Nature’s Recipe campaign while supporting new business opportunities. She will report to Gretchen Cordova, VP Marketing Strategy. 

Skivington brings over fifteen years of diverse international strategic experience. From her work on integrated campaigns at world-renowned Saatchi & Saatchi London to the highly awarded UK agency AMV BBDO, Skivington has successfully performed on a number of projects.  

fter a move to the United States, Skivington worked in both New York City and San Francisco, lending her skills to agencies like Olilvy & Mather in New York, where she lead the global strategy for Kodak. At McCann Erickson in San Francisco where Skivington was hired as SVP, Head of Strategic Planning, her clients included Microsoft and Del Monte, amongst others. She then went on to create her own strategic consultancy, focusing on a wide range of projects for both digital and traditional agencies. 

W.K. Kellogg Foundation Launches New Site

Children’s philanthropic foundation debuts adaptive, mobile-friendly website
Nov 19, 2013

SAN DIEGO – The W.K. Kellogg Foundation (WKKF), among the ten largest philanthropic foundations in the United States, devoted to creating conditions for vulnerable children and their families so they can realize their full potential in school, work and life, has launched a new website, designed, engineered and built in partnership with the digital marketing, technology and data company, Digitaria.

The adaptive website—which means the site’s visual display adapts to fit the size of the screen and device upon which it is seen—launches today at, and is among the first fully adaptive websites for a philanthropic foundation.

“We wanted to evolve the foundation’s website, not just from a design and content perspective, but also in the way that it would be most effective for  the people who visit it the most: grantseekers and grantees,” said Joanne Krell, vice president for communications of the W.K. Kellogg Foundation. “As more and more people use tablets, mobile phones and other devices to access information about the foundation and our grantmaking, we aimed to make our site as relevant and useful as the technology they use every day.

Nature's Recipe® Brand Offers A Look Into Pets' Lives From A New Perspective: A Pet's Eye View

Pet Parents Invited on a First-of-Its-Kind Digital Journey to View the World through Their Pet’s Eyes and Share “Nature’s Recipe for Moments℠"
Nov 12, 2013

San Francisco (Nov. 12, 2013) — Pet parents know that just like with any beloved family member, time spent with pets should be captured and treasured for years to come — and today, that means digitally. To celebrate the bond shared between pet parents and their pets, Nature’s Recipe® pet food is launching “Nature’s Recipe for Moments℠,” a digital campaign designed to offer pet parents the unique opportunity to capture and share special moments with their pet through

Using the first-of-its-kind Nature’s Recipe® lightweight collar camera for cats and dogs, pet parents are able to capture memorable photos from their pet’s point of view and create and edit digital scrapbooks on which can be shared on social media channels using the hashtag, #RecipeForMoments. Now through March 2, 2014, Nature’s Recipe® brand will offer members of the online community weekly chances to win a collar camera for their pet by uploading their favorite moments to the Nature’s Recipe® Facebook page. In January, one lucky pet and pet parent duo will have the chance to win the “Moment of a Lifetime℠” — a custom, pet-friendly vacation for making even more memories together.

Islands Fine Burgers & Drinks Launches New Website

Casual dining eatery debuts responsive, mobile-centric digital destination
Oct 21, 2013

SAN DIEGO (October 21, 2013) – Islands Fine Burgers and Drinks, the casual dining restaurant chain with a tropical theme, has launched a new website designed and built by the digital marketing, technology and data company Digitaria.

The responsive website – which means the site’s visual display adapts to fit the size of the screen and device upon which it is seen – is designed to serve the restaurant’s most engaged and passionate users, more than 40% of whom visit on a mobile device. 

“The site is clean and colorful, and includes menus for dining and our bar, of course, but more than anything else it pursues a ‘mobile first’ strategy,” said Renee Junge, Islands director of marketing. “It geo-locates mobile users to help them find the nearest Islands, allows them to order online, provides users with directions to the restaurant closest or easily facilitates a phone call.”