Pattison Onestop inks CBC to content deal for digital signage network

Pattison Onestop, a division of Pattison Outdoor Advertising, announced that it has chosen the Canadian Broadcasting Corp. to become the news content provider for its Digital Office Network.

According to the announcement, for more than 75 years, CBC/Radio-Canada has been the source Canadians turn to to keep them informed about their communities, their country and their world. CBC/Radio-Canada's bilingual news service offers a diversity of stories covering key areas such as national, local and political news, as well as sports and entertainment. The content partnership ensures that Canadians have access to this news coverage with CBC/Radio-Canada's digital news feeds.

The Office Network interface will continue to provide consumers with relevant content. Finance, weather, time and Pelmorex Media Inc.'s Beat The Traffic content will remain on-screen in addition to CBC/Radio-Canada'snews content.

"Partnering with Canada's leading national public radio and television broadcaster is another exciting milestone for our company and ensures the highest level of coverage on our Digital Networks," said Cam Milne, vice president and general manager of Pattison Onestop, in the announcement. "We're excited to partner with the CBC/Radio-Canada and provide Canadians with real-time breaking news and issues that matter. Being able to offer local content 24 hours a day, seven days a week on our Digital Networks enhances our customer's experience with our products."

Implementation of CBC/Radio-Canada news content took effect in November and will be available on the Digital Office Network nationally as well as the Edmonton Transit Network and Residential Network. These products make up over 3.8 million impressions each week, according to Pattison Onestop.

Topics: Advertising, Content, DOOH Advertising, Networks

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