Mainstreet, SignStix partnering for retail digital signage experiences

Mainstreet Inc., an independent solution provider for retail in-store systems, is partnering with SignStix, a global provider of digital engagement solutions, the companies have announced. The strategic partnership addresses retailers' unique and challenging requirements to drive in-store traffic, personalization and create a superior in-store shopping experience for their customers, the companies said.    

According to the announcement, as retailers everywhere are refocusing on their brick-and-mortar stores, they recognize digital engagement can drive superior in-store experiences. SignStix and Mainstreet Inc. said they have come together in response to retailers' needs to bridge the divide between online and physical channels, creating immersive, interactive and responsive real-time retail experiences that drive in-store traffic and increase sales.    

Mainstreet's partnership with SignStix is intended to provide retailers with turnkey digital engagement solutions customized to the unique needs and budgets of each client. At the heart of every solution is the SignStix cloud-based digital engagement platform designed to enable businesses to create, edit, manage and globally deploy digital content. The solution is fully scalable and is used by commercial and corporate enterprises to drive customer engagement and enhance in-store experiences, the company said.

"Leveraging Mainstreet's leadership and expertise will enable us to deliver a fully scalable solution for retailers across international regions. We are extremely excited by our rapid expansion into international markets and are proud to partner with such a trusted advisor to retailers," SignStix CEO Nick Fearnley said in the announcement.

Applications include digital signage and interactive displays, digital menu boards, ultra-high-definition video walls, digital-out-of-home advertising, wayfinding and corporate communication.

Mainstreet National Account Manager Keith Highlen said: "Mainstreet is immersed in retail and the technologies at the heart of every retail store. SignStix's innovative, low-cost digital signage solution is ideal for retailers who want to deploy content across their entire enterprise. Along with Mainstreet's comprehensive hardware solutions and service offerings, SignStix and Mainstreet make a perfect fit."


Topics: Content Management, Customer Experience, Retail

Companies: SignStix


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