Samsung brings its OLED digital signage to the US at CES 2016

At the 2016 Consumer Electronics Show, Samsung Electronics America will introduce the newest additions to its SMART Signage portfolio, designed to create more immersive and informative user environments, the company announced.

Samsung said its booth will showcase the role visual displays play in transforming business and retail environments of the future."Samsung has a legacy of leadership in commercial display technology and we continue to lead the next wave of SMART signage advancement with our new Mirror and Transparent OLED Displays," said Ron Gazzola, vice president of marketing, visual display, Samsung Electronics America. "We are transforming the business environment across a range of markets to help businesses deliver compelling visual content and drive an enhanced customer experience."

The company said its diverse lineup, including ultraslim video walls, indoor LED signage, and mirror and transparent OLED displays, is helping business owners across retail and other verticals offer a more engaging customer experience.

At the Samsung booth, the company said, CES attendees will get a firsthand look at how retail-oriented display technologies, ranging from mirror and transparent OLED displays to ultraslim video walls, can elevate the shopping environment into a more convenient, informed and customized experience.

As customers enter the new-look store, retailers can use the Samsung 55-inch ML55E Mirror Display to interact and further drive point-of-purchase shopping, the company said. The displays' reflectance (55 percent), high transmittance (90 percent) and frameless design are designed to offer retailers new avenues to immediately refine and deliver content ranging from welcome messaging to special limited-time offers.

Samsung's complementary 55-inch TO55F Transparent OLED is designed to offer customers complete product visibility in an engaging and informative format. These displays allow retailers to deliver demos and real-time promotional content with improved brightness (150 nit), transparency (45 percent) and color presentation (Adobe RGB 100 percent). (The Mirror and Transparent Displays and the specs are in reference to models ML55E and TO55F respectively.) Samsung's OLED displays also are equipped with the company's MagicInfo content management platform, which it said enables electronics shops to quickly create and deploy custom content across single or multiple displays.

The company had previously showcased its two new OLED formats at a retail showcase last year in Hong Kong.