Etisalat dials up digital signage for retail CX

RMG Networks, a provider of technology-driven visual communications, recently announced it was awarded an order to begin the second phase implementation for Etisalat's new in-store digital signage retail deployment.

This award follows the phase one contract announced in July 2015, and the project is one of the largest retail developments of its kind in the Middle East, according to the announcement.

To date, including this most recent win, RMG Networks has been awarded installations for 50 Etisalat stores, with 40 stores already completed in 2015 and 10 stores scheduled for completion in early 2016. The company also expects an opportunity to be awarded an additional 50 stores in 2016, bringing total potential installations under the project to 100 stores.

Etisalat is a multinational UAE-based telecommunications service provider, which serves 11.6 million customers in the UAE. The digital signage retail project is in direct support of the Etisalat's new "Life: Connected" store concept designed to transform its retail experience and drive sales with a contemporary, fully digital environment for its customers.

The digitally enabled concept equips Etisalat retail stores with interactive and non-interactive video walls, LED displays and interactive SmartScreens that allow customers to learn about product and service options and include multilingual support.

"Digital signage is a revolutionary way to engage customers looking for an innovative and exciting experience," said Suhail Al Awadi, vice president-retail at Etisalat, in the announcement. "Our new SMART stores in the UAE embody Etisalat's customer experience strategy, using technology to make our customer's visit to the store effortless, informative and highly interactive. After the successful completion of the phase one of the project, we are pleased to continue working with RMG to help bring this concept to reality through their creative digital executions across a majority of our stores over the next year."

RMG Networks is providing a comprehensive solution of software, hardware and content in combination with installation and logistics services.

"Our digital solutions continue to lead the industry in providing an innovative and modern experience for users," said Robert Michelson, president and CEO of RMG Networks. "Intelligent visual solutions allow retail stores to connect with customers, enhancing their experience and increasing engagement. We are proud to support Etisalat in implementing this revolutionary visual concept."