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The Meet Minneapolis convention and visitors association has deployed digital signage from Daktronics of Brookings, South Dakota, to its new Minneapolis Visitor Information center in direct view of one of the busiest METRO stops in Minneapolis.
Three displays measuring 3 feet 4 inches high by 9 feet 5 inches long are suspended from the building's ceiling and are positioned to face outward through the windows of the visitor center. Meet Minneapolis partnered with CenterPoint Energy to create the 5,000-square-foot center within the CenterPoint Energy building, which is located at Nicollet and Fifth Street, directly across the street from the Nicollet METRO light rail train station where many visitors and commuters arrive into downtown Minneapolis.
"These new displays make a big statement on one of the liveliest corners in downtown Minneapolis," said Amy Alegi, senior vice president of destination brand and strategy at Meet Minneapolis. "We wanted to make a splash to help engage visitors and locals, and to help promote everything there is to see and do in Minneapolis. The new Daktronics displays are a powerful tool for us to tie together our promotion of the center and our partners, linking them to our digital and social media strategies."
The displays are used largely for promoting Minneapolis events and activities provided by Meet Minneapolis partners. Each display features 6-millimeter line spacing designed to provide clear imagery with wide-angle visibility to appeal to people passing by the building and waiting to board the light rail-trains.
"This is a great installation to be associated with, as Daktronics was able to provide Meet Minneapolis with an LED solution to promote local events in an almost effortless manner," said James Roehrl, Daktronics sales representative. "We look forward to seeing these displays impact the community in a positive way for years to come."
Included in the installation, Daktronics is providing two years of consultation for content management and content scheduling.