By Kerien Fitzpatrick, HyperActive Technologies
The Year 2020 is five years away, restaurants won’t have to wait that long to get the kind of 20-20 insight they will need to create a more engaging and interactive experience for guests at the drive-thru and curbside. Dynamic digital displays working with mobile, beacon, point-of-sale and back-of-house technology and positioned throughout the restaurant exterior will provide dozens of unique branding and marketing opportunities. Guests arriving at the restaurant will be treated to an immediate interactive experience where wait time will feel nonexistent and customer engagement will span the drive-thru or curbside, from drive-up to drive-away.
Here are a few ways digital displays will create a more interactive and engaging outdoor experience:
The days of static signage are quickly moving to the rear window with digital signage out in front providing the best way to stand out in an increasingly competitive world. The ways in which digital signage can be used to create a unique and more interactive customer experience while delivering cost savings benefits to the brand will be limited only by the restaurant’s imagination.
Kerien Fitzpatrick is the co-founder and chief technology officer at HyperActive Technologies and co-founder of Wood Fired Flatbreads, LLC. Prior to starting HyperActive, he spent 15 years as a project scientist at The Robotics Institute at Carnegie Mellon University.
Topics: Digital Signage, Drive-thru, Equipment & Supplies, Food & Beverage, Menu Boards
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